Insights
Talks, videos, and long-form writing on what it actually takes to build.
On camera
Recent videos
Amanda Connon-Unda · YouTube
Unicorn Rocket (Fractional VP Marketing): Brand Architecture Introduction
Amanda Connon-Unda · YouTube
Unicorn Rocket (Fractional VP Marketing): Buyer Personas Introduction
Long-form
View all →Articles & essays
Amanda Connon-Unda·November 12, 2018
Agile and AI impact how we build software, for better or worse
As Web Summit wrapped in Lisbon, 70,000 attendees left with sharp questions about what technology is doing to industry and to us.
Read the article →Amanda Connon-Unda·April 9, 2018
Six considerations when building a new marketing team
The challenge of generating high-quality leads is paramount — and it starts with how you build the team and its systems.
Read the article →Amanda Connon-Unda·July 18, 2017
Searching for luck at Canada's seventh Startupfest
Reflections on scaling from 7 to 150 people and what founders can learn from a week in Montreal.
Read the article →Amanda Connon-Unda·June 10, 2017
Moving from surviving to thriving as a startup leader
If you're overwhelmed and rarely feel like you're winning, you're not alone — here's what the founder community shared.
Read the article →Amanda Connon-Unda·March 6, 2017
Banks and telecoms are embracing innovative identity technologies
Biometrics, persistent identity, and blockchain are reshaping how regulated industries think about trust.
Read the article →Amanda Connon-Unda·November 1, 2016
Aligning your brand's omnichannel strategy to your digital supply chain
Customer expectations don't stop at the storefront — they run through every touchpoint in your product and operations.
Read the article →