Talks, videos, and long-form writing on what it actually takes to build.
Video & Audio
Unicorn Rocket (Fractional VP Marketing): Brand Architecture Introduction
November 6, 2020Unicorn Rocket (Fractional VP Marketing): Buyer Personas Introduction
November 6, 2020Director of Marketing at The Working Group (TWG)
Audio interview · 2018Articles & essays
Featured guideCanadian tech startup awards: A guide for founders
The most credible startup and tech business awards in Canada — B2B SaaS, services, B2C, deep tech/AI, women in tech, employer brand, and age-based — with deadlines, official links, and a free downloadable calendar.
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GuideWhat is a fractional CMO / VP Marketing? A practical guide for startup founders
What a fractional CMO does, what it costs, when to hire one versus an agency or full-time VP Marketing, and how the first 90 days should work.
Read the guide →Agile and AI impact how we build software, for better or worse
As Web Summit wrapped in Lisbon, 70,000 attendees left with sharp questions about what technology is doing to industry and to us.
Read the article →Six considerations when building a new marketing team
The challenge of generating high-quality leads is paramount — and it starts with how you build the team and its systems.
Read the article →Searching for luck at Canada's seventh Startupfest
Reflections on scaling from 7 to 150 people and what founders can learn from a week in Montreal.
Read the article →Moving from surviving to thriving as a startup leader
If you're overwhelmed and rarely feel like you're winning, you're not alone — here's what the founder community shared.
Read the article →Banks and telecoms are embracing innovative identity technologies
Biometrics, persistent identity, and blockchain are reshaping how regulated industries think about trust.
Read the article →Aligning your brand's omnichannel strategy to your digital supply chain
Customer expectations don't stop at the storefront — they run through every touchpoint in your product and operations.
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