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Unicorn Rocket (Fractional VP Marketing): Brand Architecture Introduction
November 6, 2020Unicorn Rocket (Fractional VP Marketing): Buyer Personas Introduction
November 6, 2020Director of Marketing at The Working Group (TWG)
Audio interview · 2018Articles & essays
Featured guideCanadian tech startup awards: A guide for founders
The most credible startup and tech business awards in Canada — B2B SaaS, services, B2C, deep tech/AI, women in tech, employer brand, and age-based — with deadlines, official links, and a free downloadable calendar.
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GuideWhat is a fractional CMO / VP Marketing? A practical guide for startup founders
What a fractional CMO does, what it costs, when to hire one versus an agency or full-time VP Marketing, and how the first 90 days should work.
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Community, Fandom, and the New Economics of Film & TV
Reflections from Creative Builders during TIFF 2026 on community, fandom, AI production workflows, and the business behind film and TV audiences.
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Dispatches from CCI's Innovator Exchange: What Float and Xanadu Taught Us About Scaling in Canada
From CCI's Innovator Exchange: capital gaps, public-market readiness, and what it really takes to scale and go public from Canada — lessons from Float and Xanadu.
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Dispatches from NRTH: Taking Physical AI to Market, What Founders Need to Know
What founders raising at seed and Series A can learn from NRTH 2026's Moonshots stage: how physical AI companies turn social good, IP, and team credibility into a fundable story — plus a playbook to build your proof.
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Dispatches from ALL IN: The Two Sides of AI Adoption
Day 2 at ALL IN brought two sides of AI adoption into focus: building trust at billion-user scale and preparing for agent-driven commerce.
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Dispatches from ALL IN: The Real Work of AI Transformation
What ALL IN’s conversations about AI readiness and agents in production revealed about the real work of enterprise AI transformation — and how to reach the customers ready to lead it.
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Dispatches from ALL IN: Canada Must Lead on Responsible AI Or Lose Our Trust Differentiator
Reflections from ALL IN 2026 on why trust, transparency, and accountability could make Canada a leader in responsible AI.
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What Is Founder Branding as a Service? A Practical Guide for Startup Founders
A practical guide to founder branding as a service: what it includes, why CEO reputation drives company value, when to start, and a 3-month framework for building a founder brand that compounds.
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What Frieze Art Week validated for me about the power of marketing, disruption, and staying hungry
Notes from art week in NYC: how value gets constructed, what tech can learn from decentralized ecosystems, and a commercial gallery running out of a U-Haul truck.
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The Nuances of Positioning for A New Tech Product (An Introduction)
Key questions to ask when identifying your niche — from TAM and scalability to talent, product roadmap, and the viability of your strategic positioning.
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Dispatches from Web Summit 2018, Lisbon: Building Software with Agile and AI
As Web Summit 2018 wrapped in Lisbon, 70,000 attendees left with sharp questions about how software, open source, and AI are reshaping the enterprise.
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Six considerations when building a new marketing team
The challenge of generating high-quality leads is paramount — and it starts with how you build the team and its systems, adopt new tooling, and communicate value.
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Startup Leaders: How to Move From Surviving to Thriving
Feeling overwhelmed and rarely winning, even as others call you a success? A founder community shares how to restore, reconnect, and thrive.
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Dispatches from Startupfest 2017, Montreal
Scaling from 7 to 150 people and lessons from a week in Montreal — from the Startup Train to Sarah Lacy, braindating, and the Canadian startup ecosystem.
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Dispatches from Mobile World Congress 2017, Barcelona: Innovative Identity Technologies for Banks and Telecoms
Biometrics, persistent identity, and blockchain are reshaping how banks and telecoms think about trust, privacy, and onboarding.
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Dispatches from Luxury Interactive NYC 2016: Aligning your brand's omnichannel strategy to your digital supply chain
Brands must integrate their omnichannel strategy with their end-to-end digital supply chain — from new KPIs and mobile-first experiences to Agile delivery and the right partner.
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