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As VP Marketing, helped grow the developer platform to 100K+ users. Now backed by a16z, Series A.
About
Founders at every stage deserve the same caliber of marketing leadership.
I started Unicorn Rocket because you shouldn't have to wait until you can afford a full-time marketing executive to get strategic marketing right.
I've spent 15+ years in tech, media, and AI — about 12 of those in marketing leadership roles. I've been a Head of Marketing, a VP Marketing, and an operator who's built teams, campaigns, and brands from the ground up.
Founder · Amanda Connon-Unda
My experience spans working with cutting-edge startups & tech firms
In conversation
I've worked across B2B product and services marketing — enterprise and SMB — in verticals from fintech to AI-design software to developer tools. Whether it's a DevOps platform or an AI startup, I know how to build brands that resonate and campaigns that convert.
Before tech, I was a journalist. I wrote for CBC, Betakit, and a handful of arts and culture outlets. That background still shapes how I approach marketing: every company has a story worth telling — the job is finding it and making it stick.
A few highlights
DarwinAI
As VP Marketing, led marketing for the AI company through to its new product launch. Eventually acquired by Apple.
Rangle.io
As Head of Marketing, one of the first 10 hires, on the leadership team that scaled revenue from $1M to $20M — and to 150 people — within 4 years.
Rangle.io, on the road
Elevate
As Head of Marketing, oversaw marketing for Elevate Festival and CIX Summit, driving 28% ticket revenue growth YoY while reducing ad spend by 43%, and drove participants to accelerator programs.
With the Elevate Festival team
What I bring
Strategic thinking with executional follow-through. I'm not here to hand you a PDF and wish you luck — I'm here to build something that works, then make sure your team can run it without me.
If you're a seed or Series A founder ready to get serious about marketing, let's talk.
Voices“ 
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Testimonials
Amanda is a standout marketing leader who combines brand strategy, technical expertise, and a focus on team development. She hired me at Elevate, where she consistently led our team to exceed revenue and audience targets. She is a rare strategist who balances high-level GTM strategy and brand architecture knowledge with deep technical expertise in ABM, automation, lead-gen, and content. Amanda doesn't just set ambitious OKRs, she provides the roadmap to achieve them.
Alison Uttley
Director, Marketing and Engagement, Toronto Foundation
Amanda displayed an unwavering commitment to professional growth. As a member of our executive leadership team, Amanda helped shape our diversity, community, and culture initiatives and was a talented facilitator of strategy, branding, and corporate alignment exercises. I'm happy to recommend Amanda as a marketing leader for any rapidly growing technology company.
Nick Van Weerdenburg
CEO, Rangle.io
Amanda proved to be a valuable asset to our leadership team, partnering together with our executives. Amanda's expertise in foundational branding and messaging, product positioning, and marketing communications was exceptional. Her strategic mindset and attention to detail ensured our marketing efforts were cohesive and effective.
Arif Virani
COO, DarwinAI (Acquired by Apple)
Amanda is driven, experienced, and effective. I enjoyed working with her at Augmenta, where she built the marketing engine from zero to one. As the Head of Marketing at an early-stage startup, Amanda successfully navigated every challenge with impeccable organization and attention to detail. Witnessing the breadth and depth of her experience was awe-inspiring.
Matt Hernandez
Founder, RevLions
Amanda is a fantastic marketing leader — her work ethic and dedication to her team has always inspired people across multiple marketing disciplines and backgrounds. Amanda's impeccable attention to detail and bright strategic thinking has always translated into brilliant marketing initiatives. She is a true asset to the tech community in North America who never forgets to give back.
Glafira Bunja
Product Marketing Manager, Sinc
Awards
Recognition
2x Marketer of the Year — Canadian Association of Marketing Professionals (Startup & SME categories, 2015 & 2016)
Top Women in Direct Marketing — 2015
Let's connect
Ready to talk?
I take on a limited number of new clients at a time. If you're at a marketing inflection point, I'd love to hear what you're building.