Marketing leadership, mapped to what your startup needs most.
I work with a small number of startups at a time — deeply, not broadly. Depending on your stage and gaps, I can help with the strategic activities below.
"Real strategic partnership — not a slide deck you never open again."
Brand Foundation & Identity
Build the bedrock your marketing stands on — codified brand elements every team member and partner can use.
- Brand pyramid: purpose, values & personality
- Voice & tone guidelines with examples
- Messaging playbook by persona
- Messaging do's & don'ts playbook
Go-to-Market Strategy
A clear, staged GTM plan built for your stage — ICP definition, channel mix, and a 90-day execution roadmap your team can actually run.
- ICP & competitive landscape
- Channel prioritization matrix
- 90-day roadmap with milestones
- KPI framework & tracking dashboard
Content Marketing
Strategy, audit, and execution — a content engine built for organic growth and authority, not just filling a calendar.
- Content audit & gap analysis
- Editorial strategy & content calendar
- AI-supported content optimization
- Distribution & repurposing playbook
Product Positioning & Messaging
Cut through category noise with a differentiated narrative — from company-level positioning to product-level copy across every touchpoint.
- Positioning statement & narrative architecture
- Messaging house & persona-specific copy
- Website copy review & rewrite
- Sales enablement alignment
Founder Branding
Your company's best acquisition channel is often you. I build a LinkedIn and thought-leadership presence that turns founder visibility into pipeline.
- Founder narrative & content pillars
- LinkedIn profile optimization
- Monthly content plan & ghostwriting
- Speaking & media pitching; award applications
Agile Partnerships & Hiring
Get the right external partners and internal hires in place, faster, through my partner network.
- Marketing role scoping & job descriptions
- Freelancer onboarding & brief development
- Candidate review & interview frameworks
- Agency evaluation & RFP process
A quick-reference of services, deliverables, and engagement models.
Services 1-sheet
Founder Branding As A Service
Three ways to work together.
All engagements are in CAD, retainer-based, and require a minimum three-month commitment — except project-based work, which is scoped and fixed. I work with a small number of clients at a time, so you get real availability, not a timeslot.
Strategic Advisory
~10 hours / weekBest for
Founders who have someone executing in-house and need a senior strategic voice to guide them.
What's included
- Weekly strategy session with founder and/or marketing lead
- Ongoing coaching of your in-house marketer or operator
- Attendance at leadership, exec, and board meetings as needed
- Quarterly marketing review and planning
- Async Slack access between sessions
- Positioning, messaging, and GTM guidance throughout
Embedded Execution
Up to 20 hrs/wk · Min. 3-month commitmentBest for
Founders who need both the thinking and the doing, at least for the first few months.
Everything in Strategic Advisory, plus
- Hands-on execution across content, campaigns, and brand
- Hiring support: role scoping, job descriptions, candidate review
- Agile partner onboarding — freelancers, agencies, and contractors
- Monthly performance reporting and KPI tracking
Project-Based
4–12 week delivery · Fixed scope & deliverableBest for
A scoped engagement with a defined deliverable. No ongoing commitment — ideal when you need something specific done, and want it done properly.
Popular projects
- Go-to-market strategy & quarterly roadmaps
- Product positioning & messaging guidelines
- Content marketing audit & editorial strategy
- Brand foundation: pyramid, voice, tone & messaging playbook
All retainer engagements begin with a complimentary 30-minute discovery call. Pricing available on request, once work is scoped.
Book a discovery callNew to this model? Read the guide: what is a fractional CMO / VP Marketing?
Working with a venture capital or private equity firm or portfolio company? See the fractional CMO for venture capital & PE offering →
Looking for sector-specific detail? Browse the industries I work with:
Ready to talk?
I take on a limited number of new clients at a time. If you're at a marketing inflection point, I'd love to hear what you're building.