Marketing leadership for events.
Great events create moments people remember for years. I help event organizers build anticipation, drive ticket revenue, and create unforgettable experiences through strategic messaging, integrated attendee experiences, and omnichannel presence that reaches your audience everywhere.
Why event marketing is different
Experience Design Over Promotion
Integrated Touchpoints Over Single Announcements
Emotional Connection Over Transactional Messaging
Three areas of focus.
Strategic Pre-Event Marketing and Ticket Revenue
Events succeed or fail before the doors open. I build pre-event marketing strategies that create momentum, drive awareness, and convert audiences into ticket buyers. This means deploying timely milestone announcements (lineup reveals, speaker announcements, early bird offers), creating compelling content that speaks to your audience's desires and emotional triggers, and maintaining consistent omnichannel presence across email, social, paid, and organic channels. Strategic sequencing of announcements keeps your event top-of-mind and drives ticket velocity.
- Strategic announcement and milestone planning
- Omnichannel campaign orchestration
- Audience targeting and segmentation by ICP
- Compelling content that resonates emotionally
- Ticket revenue optimization and conversion strategy
- Early bird and urgency-driven campaigns
Integrated Attendee Experience and Engagement
The event experience begins before arrival and extends long after. I build integrated attendee journeys with multiple meaningful touchpoints—pre-event content, registration experiences, day-of engagement, post-event follow-up. This means designing event technology that deepens engagement in real-time, creating moments of connection and participation, and ensuring every touchpoint reflects your brand and builds on the emotional impact of the event itself. Attendees leave talking about the experience, not just the content.
- Integrated attendee journey mapping
- Event technology and engagement tools
- Real-time engagement and participation mechanics
- Pre-event content and storytelling
- On-site experience optimization
- Post-event community and follow-up strategy
Building Momentum and Word-of-Mouth Growth
Events that create real impact drive ticket sales for future editions. I help position your event as an experience worth being part of—one that attendees want to tell others about. This means crafting positioning that appeals to your ICP's deeper desires, designing shareable moments that drive social word-of-mouth, and creating narratives that extend the event's impact beyond the date. Real moments create real growth.
- Event positioning and value proposition
- Social-first design and shareable moments
- Attendee advocacy and referral strategy
- Influencer and speaker engagement
- Word-of-mouth and peer-to-peer marketing
- Post-event content and momentum extension
Where I've done this before.
Elevate Festival
Scaled ticket sales DTC and B2C for 10K attendee event, achieving 30% year-over-year growth while improving ad budget efficiency. Modernized legacy systems with AI-powered marketing motions for B2B ticketing outreach and content production leveraging both agencies and in-house operations.
CIX Summit
Developed omnichannel attendee journeys with multiple engagement touchpoints, from pre-event anticipation through post-event community building. Leveraged channel partners to drive early awareness and engagement, achieving stand-out attendance for Canada's Startup Awards Event and conference bringing together Founders and Investors.
More detail in the case studies and about pages.
You might be a fit if…
- Your event needs a more compelling marketing strategy than just announcing dates and speakers—you want to create anticipation and drive ticket sales.
- You want to drive ticket revenue through strategic milestone announcements, omnichannel presence, and content that resonates emotionally with your target audience.
- You're looking to create integrated attendee experiences with meaningful touchpoints before, during, and after the event that make it truly unforgettable.
- You need to reach your audience everywhere they are—email, social, paid, organic—with a coordinated strategy that builds momentum.
- You want attendees leaving your event talking about their experience and inviting others, creating word-of-mouth growth for future editions.
Strategic Advisory
~10 hours/week — senior guidance, planning, and coaching for your existing marketing team.
Embedded Execution
Up to 20 hours/week, minimum three-month commitment — hands-on positioning, GTM, and campaign delivery.
Project-Based
4–12 week scoped engagements — a positioning sprint, launch plan, or marketing audit with a fixed deliverable.
Full details on the services page. New to the fractional model? Read the fractional CMO guide.
Other industries I work with
Building an event worth remembering?
If you want to build anticipation, drive ticket revenue, and create unforgettable experiences through strategic, omnichannel marketing—let's talk.