Marketing leadership for non-profit.
Non-profit impact multiplies through people who believe. I help mission-driven organizations articulate their vision, build movements of engaged supporters and advocates, and diversify funding through donors, volunteers, grants, and corporate partnerships who are invested in your cause. As a startup marketing leader, I bring data-driven methodologies, modern technology stacks, and a commercial lens to nonprofit marketing operations.
Why non-profit marketing is different
Mission Over Messaging
Movement Building Over Audience Growth
Long-Term Advocacy Over Transactional Support
Three areas of focus.
Clarifying Mission and Building Organizational Narrative
Non-profits win when people understand and believe in your mission. I help you develop clear, compelling messaging that articulates what problem you're solving, why it matters, and what success looks like. This means crafting a narrative that resonates with potential supporters, volunteers, and donors—one that shows impact, demonstrates urgency, and invites people to be part of something bigger than themselves. Your mission becomes the foundation for everything.
- Mission-driven positioning and narrative
- Impact storytelling and outcomes communication
- Organizational values and cultural positioning
- Compelling messaging for multiple stakeholder groups
- Founder or leadership visibility and authenticity
- Selection and optimization of top-performing communications channels
Building Movements and Community of Advocates
The most sustainable non-profits are built by movements of engaged believers. I build strategies that turn ecosystem supporters into advocates, program participants into evangelists, and funders into partners. This means creating opportunities for meaningful participation, celebrating the people who support your work, building community among supporters, and fostering partnerships with aligned organizations. Your supporters become your strongest marketing asset.
- Community building and supporter networks
- Volunteer engagement and activation
- Corporate and nonprofit partnership strategy
- Advocate programs and word-of-mouth growth
- Social-first campaigns and peer-to-peer fundraising
Diversifying Support and Sustainable Funding
Financial sustainability means not relying on a single funding source. I support strategies that engage individual donors, cultivate corporate partnerships, pursue government grants, and activate participant networks. This means developing recognition and awards programs, creating partnerships, pursuing grants strategically, and building revenue streams that align with your mission. I also bring modern marketing operations, data-driven measurement, and scalable technology stacks to optimize workflows and improve efficiency.
- Individual donor cultivation
- Grant funding strategy
- Corporate sponsorship development
- Fundraising campaign strategy and execution
- Participant recruitment and activation
- Marketing operations and modern tech stack optimization
Where I've done this before.
Skyworks Charitable Foundation
Worked on communications for a charitable foundation focused on social impact through documentary filmmaking with impacted film participants. Incorporated mission-driven positioning, cultivated donor relationships, and created movement-building campaigns that mobilized supporters around shared values and outcomes.
Elevate's E-Commerce North Program, Sponsored by Moneris
Developed marketing strategy for a non-profit program supporting Canadian e-commerce businesses. Built community engagement, cultivated ecosystem channel partnerships, and created pathways for program participants to apply to the program and eventually become advocates and supporters of the mission for innovation in Canada.
Hybrid Organization Leadership
Brought startup marketing methodology and modern tech stacks to nonprofit and media organizations straddling both nonprofit and commercial models, implementing data-driven operations and scalable systems.
More detail in the case studies and about pages.
You might be a fit if…
- Your non-profit's mission is clear to you, but your marketing isn't articulating it in a way that moves people to action, donation, or volunteering.
- You want to build a movement of engaged supporters and advocates, not just accumulate donors or volunteers.
- You're looking for authentic, mission-driven marketing that reflects your values and attracts supporters who genuinely believe in your cause.
- You want to activate supporters at every level—from individual donors to corporate partners to nonprofit collaborators—around a shared vision for change.
- You want to leverage strategic frameworks and a modern marketing-technology stack to optimize your workflows and become more data-driven and efficient.
- You need a startup marketing leader's commercial lens and data-driven methodologies applied to your non-profit's growth and operations.
Strategic Advisory
~10 hours/week — senior guidance, planning, and coaching for your existing marketing team.
Embedded Execution
Up to 20 hours/week, minimum three-month commitment — hands-on positioning, GTM, and campaign delivery.
Project-Based
4–12 week scoped engagements — a positioning sprint, launch plan, or marketing audit with a fixed deliverable.
Full details on the services page. New to the fractional model? Read the fractional CMO guide.
Other industries I work with
Mission-driven growth?
If you want to clarify your mission, build a movement of advocates, and diversify funding through modern, data-driven marketing—let's talk.