Meet your fractional VP Marketing.
You don't need a full-time CMO yet. You don't need a bloated high-cost agency. You need someone who has done this before.
Unicorn Rocket Marketing is the fractional VP Marketing go-to for seed to Series B startups that are ready to grow — but not ready to hire a full-time marketing executive. I'm Amanda Connon-Unda. I embed with your team to build the marketing foundation, positioning, and content engine that gets you to your next milestone.
Let's talk
Most early-stage startups are stuck in the same place.
You've validated product-market fit. You have a small team. You know marketing matters — but you don't have the bandwidth to lead it properly, and you're not ready to commit to a full-time executive hire.
So marketing becomes the thing that happens between everything else. Inconsistent. Reactive. Hard to measure.
That's where I come in.
From seed to acquisition.
I've helped teams take startups from under $1M to $20M in revenue — and two of them got acquired along the way.
Zero to one
Augmenta, early Rangle.io — building the marketing engine from nothing.
One to twenty
Elevate — scaling revenue from $1M to $20M, and the team to 150 people, in four years.
Built to be acquired
DarwinAI → Apple, TWG → Deloitte — brands strong enough that acquirers noticed.
I don't just build pipeline. I build the story that gets you funded, acquired, or both.
Simple. Embedded. Accountable.
We talk.
A 30-minute call to see if we're the right fit.
I get to work.
No lengthy onboarding — delivering within two weeks.
You get momentum.
Documented, measurable, built to outlast the engagement.
Marketing leadership, when you need it.
I work with a small number of startups at a time — deeply, not broadly. Depending on what your company needs most, I can help with:
Three ways to work together.
Strategic Advisory
Best for
Founders who have someone executing in-house and need a senior strategic voice to guide them.
Embedded Execution
Best for
Founders who need both the thinking and the doing, at least for the first few months.
Project Based
Best for
A scoped engagement with a defined deliverable — a GTM plan, a positioning overhaul, a content strategy, or a brand foundation.
You might be a fit if…
You have an in-house marketing person or operator who needs a senior leader to coach and direct them.
You're a seed or Series A founder with a product that's working but marketing that isn't.
Your VC has suggested it's time to get serious about go-to-market.
You've tried hiring a junior marketer and realized what you actually need is strategic leadership.
You want someone who can do the thinking and the doing — not just hand you a 40-page deck.
12 years scaling tech companies. Now doing it fractionally.
Based in Toronto · Working across North America
I've led marketing at growth-stage tech companies across B2B: software services consulting, developer tools, events, tech accelerators, and AI products — building the systems, teams, and campaigns that moved the numbers.
Before that, I spent years covering the arts and culture beat — as a journalist, a CBC contributor, and someone who genuinely believes that how you tell a story is as important as what you're selling. I've driven revenue lifts for ticket sales for tech events.
I started Unicorn Rocket because I believe great marketing leadership shouldn't only be available to companies that can afford to hire it full-time. Seed-stage, Series A & B stage companies deserve the same strategic rocket fuel.
2x Marketer of the Year — Canadian Association of Marketing Professionals
Ready to talk?
I take on a limited number of new clients at a time. If you're at a marketing inflection point, I'd love to hear what you're building.