Your fractional marketing rocket ship

You don’t need a full-time CMO yet. You don’t need a bloated high-cost agency. You need someone who has done this before.

Unicorn Rocket Marketing is the fractional VP Marketing practice for seed-to-Series A startups that are ready to grow — but not ready to hire a $200K executive.

I’m Amanda Connon-Unda. I embed with your team to build the marketing foundation, positioning, and content engine that gets you to your next milestone.

You’ve validated product-market fit. You have a small team. You know marketing matters — but you don’t have the bandwidth to lead it properly, and you’re not ready to commit to a full-time executive hire.

So marketing becomes the thing that happens between everything else. Inconsistent. Reactive. Hard to measure.

That’s where I come in.

I work with a small number of startups at a time — deeply, not broadly. Depending on what your company needs most, I can help with:

• Annual Planning & OKRs
• Go-to-Market Strategy & Budgets
• Brand Identity & Pivots
• Product Positioning & Messaging
• Content Marketing
• Founder Branding
• Tech & Marketing Partners & Partnerships
• Hiring Support, Legacy Planning

Strategic Advisory

~10 hours/week

Best for:

Founders who have someone executing in-house and need a senior strategic voice to guide them.

Embedded Execution

Up to 20 hours/week · 3-month commitment

Best for:

Founders who need both the thinking and the doing, at least for the first few months.

Project Based

4–12 week delivery · Fixed scope + deliverable

A scoped engagement with a defined deliverable. No ongoing commitment. Ideal when you need something specific done — a GTM plan, a positioning overhaul, a content strategy, or a brand foundation — and want it done properly.

✔  You have an in-house marketing person or operator who needs a senior leader to coach and direct them

✔  You’re a seed or Series A founder with a product that’s working but marketing that isn’t

✔  Your VC has suggested it’s time to get serious about go-to-market

✔  You’ve tried hiring a junior marketer and realized what you actually need is strategic leadership

✔  You want someone who can do the thinking and the doing — not just hand you a 40-page deck

I’ve led marketing at growth-stage tech companies across B2B: software services consulting, developer tools, events, tech accelerators, and AI Products — building the systems, teams, and campaigns that moved the numbers.

Before that, I spent years covering the arts and culture beat — as a journalist, a CBC contributor, and someone who genuinely believes that how you tell a story is as important as what you’re selling. I’ve driven revenue lifts for ticket sales for tech events.

I started Unicorn Rocket because I believe great marketing leadership shouldn’t only be available to companies that can afford to hire it full-time. Seed-stage, Series A & B stage companies deserve the same strategic rocket fuel.

I’m based in Toronto. I work with startups across North America.

2x Marketer of the Year — Canadian Association of Marketing Professionals