Marketing
Positioning, go-to-market, demand generation, and brand narrative — the marketing work that moves seed to Series B startups from "nobody knows us" to a repeatable pipeline. These pieces come from hands-on fractional VP Marketing engagements with B2B SaaS, AI, and developer-tools companies.
6 articles on Marketing.
What Is Founder Branding as a Service? A Practical Guide for Startup Founders
A practical guide to founder branding as a service: what it includes, why CEO reputation drives company value, when to start, and a 3-month framework for building a founder brand that compounds.
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The Canadian Tech Startup's Guide to Business Awards: Categories, Deadlines, and How to Apply
A complete guide to the most credible startup and tech business awards in Canada — B2B SaaS, B2B services, B2C, deep tech/AI, women in tech, and age-based awards — with deadlines and official links.
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What Frieze Art Week validated for me about the power of marketing, disruption, and staying hungry
Notes from art week in NYC: how value gets constructed, what tech can learn from decentralized ecosystems, and a commercial gallery running out of a U-Haul truck.
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The Nuances of Positioning for A New Tech Product (An Introduction)
Key questions to ask when identifying your niche — from TAM and scalability to talent, product roadmap, and the viability of your strategic positioning.
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Six considerations when building a new marketing team
The challenge of generating high-quality leads is paramount — and it starts with how you build the team and its systems, adopt new tooling, and communicate value.
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Aligning your brand's omnichannel strategy to your digital supply chain
Brands must integrate their omnichannel strategy with their end-to-end digital supply chain — from new KPIs and mobile-first experiences to Agile delivery and the right partner.
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