Marketing
Positioning, go-to-market, demand generation, and brand narrative — the marketing work that moves seed to Series B startups from "nobody knows us" to a repeatable pipeline. These pieces come from hands-on fractional VP Marketing engagements with B2B SaaS, AI, and developer-tools companies.
12 articles on Marketing.
Community, Fandom, and the New Economics of Film & TV
Reflections from Creative Builders during TIFF 2026 on community, fandom, AI production workflows, and the business behind film and TV audiences.
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Dispatches from CCI's Innovator Exchange: What Float and Xanadu Taught Us About Scaling in Canada
From CCI's Innovator Exchange: capital gaps, public-market readiness, and what it really takes to scale and go public from Canada — lessons from Float and Xanadu.
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Dispatches from NRTH: Taking Physical AI to Market, What Founders Need to Know
What founders raising at seed and Series A can learn from NRTH 2026's Moonshots stage: how physical AI companies turn social good, IP, and team credibility into a fundable story — plus a playbook to build your proof.
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Dispatches from ALL IN: The Two Sides of AI Adoption
Day 2 at ALL IN brought two sides of AI adoption into focus: building trust at billion-user scale and preparing for agent-driven commerce.
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Dispatches from ALL IN: The Real Work of AI Transformation
What ALL IN’s conversations about AI readiness and agents in production revealed about the real work of enterprise AI transformation — and how to reach the customers ready to lead it.
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Dispatches from ALL IN: Canada Must Lead on Responsible AI Or Lose Our Trust Differentiator
Reflections from ALL IN 2026 on why trust, transparency, and accountability could make Canada a leader in responsible AI.
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What Is Founder Branding as a Service? A Practical Guide for Startup Founders
A practical guide to founder branding as a service: what it includes, why CEO reputation drives company value, when to start, and a 3-month framework for building a founder brand that compounds.
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The Canadian Tech Startup's Guide to Business Awards: Categories, Deadlines, and How to Apply
A complete guide to the most credible startup and tech business awards in Canada — B2B SaaS, B2B services, B2C, deep tech/AI, women in tech, and age-based awards — with deadlines and official links.
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What Frieze Art Week validated for me about the power of marketing, disruption, and staying hungry
Notes from art week in NYC: how value gets constructed, what tech can learn from decentralized ecosystems, and a commercial gallery running out of a U-Haul truck.
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The Nuances of Positioning for A New Tech Product (An Introduction)
Key questions to ask when identifying your niche — from TAM and scalability to talent, product roadmap, and the viability of your strategic positioning.
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Six considerations when building a new marketing team
The challenge of generating high-quality leads is paramount — and it starts with how you build the team and its systems, adopt new tooling, and communicate value.
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Dispatches from Luxury Interactive NYC 2016: Aligning your brand's omnichannel strategy to your digital supply chain
Brands must integrate their omnichannel strategy with their end-to-end digital supply chain — from new KPIs and mobile-first experiences to Agile delivery and the right partner.
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