Unicorn Rocket Marketing
Article originally published on BetaKit.com. As Web Summit 2018 wrapped up in Lisbon last week, over 70,000 attendees left the annual tech business conference. Having heard all about how technology is changing the world, there were many panels discussing its impact across various industries. What still rings true are the words of Marc Andreessen in […]
In my last role as a Marketing Director on the executive team at a rapidly growing startup (from 7 to 150 people) over the last few years, I had some fantastic opportunities to attend tech and developer conferences all over the world, but this year’s Startupfest in Montreal was truly unique. Having just wrapped up its seventh […]
Emergent trends in biometric data, persistent identity, blockchain technology, and security, have banks and telecom companies on their toes when it comes to effectively using identity validation while being mindful of customers’ needs.
Originally published on the Rangle blog. As a forward-looking brand strategist, whether you’re in automotive, beauty, fast-fashion, or any other number of categories, you need to live up to your customer’s expectations. Their expectations are in the physical realm, online in digital, and during all touchpoints of their experience with your product or service. In […]