About

You don’t need another agency. You need a marketing leader who has done this before.

Most fractional marketers hand you a strategy deck and disappear. I embed with your team, roll up my sleeves, and build the marketing function alongside you — positioning, content, GTM, hiring — whatever it takes to get you to your next milestone.

I started Unicorn Rocket because I believe seed-stage founders deserve the same caliber of marketing leadership that Series B companies take for granted. You shouldn’t have to wait until you can afford a $200K executive to get strategic marketing right.


About Amanda

I’ve spent 15+ years in tech, media, and AI — about 12 of those in marketing leadership roles. I’ve been a Head of Marketing, a VP Marketing, and an operator who’s built teams, campaigns, and brands from the ground up.

A few highlights:

  • Nx — As VP Marketing, I helped grow the developer platform to 100K+ users and supported the company. Now in A16z Series A.
  • DarwinAI — Led marketing for the AI company through to its new product launch. Eventually it was acquired by Apple.
  • Rangle.io — One of the first 10 hires, on the leadership team that scaled revenues from $1M to $20M (and 150 people) within 4 years.
  • Elevate — Oversaw marketing for Elevate Festival and CIX Summit, driving 28% ticket revenue growth YOY, with budget reductions, and drove participants to eCommerce and tech startup accelerator programs.

I’ve worked across B2B product and services marketing — enterprise and SMB — in verticals from fintech to AI-design software to developer tools. Whether it’s a DevOps platform or an AI startup, I know how to build brands that resonate and campaigns that convert.

Before tech, I was a journalist. I wrote for CBC, Betakit, and a handful of arts and culture outlets. That background still shapes how I approach marketing: every company has a story worth telling — the job is finding it and making it stick.


What I Bring

Strategic thinking with executional follow-through. I’m not here to hand you a PDF and wish you luck — I’m here to build something that works, then make sure your team can run it without me.

If you’re a seed or Series A founder ready to get serious about marketing, let’s talk.

Amanda Connon-Unda

Recognition

  • 2x Marketer of the Year — Canadian Association of Marketing Professionals (Startup & SME categories, 2015 & 2016)
  • Top Women in Direct Marketing — 2015