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Marketing

Six considerations when building a new marketing team

In my experience building award-winning marketing teams and speaking with marketers, the challenge of generating high quality leads for the sales team is paramount. Along with that, it is often necessary to build out new systems and processes, as a company’s sales and marketing teams adapt new tooling and technologies into the fold. Here are […]

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Marketing Tech Ecosystem

Aligning your brand’s omnichannel strategy to your digital supply chain

Originally published on the Rangle blog. As a forward-looking brand strategist, whether you’re in automotive, beauty, fast-fashion, or any other number of categories, you need to live up to your customer’s expectations. Their expectations are in the physical realm, online in digital, and during all touchpoints of their experience with your product or service. In […]