I work with a small number of startups at a time — deeply, not broadly. Depending on what your company needs most, I can help with the strategic activities below.
Brand Foundation & Identity
Build the bedrock your marketing stands on — codified brand elements every team member and partner can use.
- Brand pyramid: purpose, values & personality
- Voice & tone guidelines with examples
- Messaging playbook by persona
- Messaging do’s & don’ts playbook
Go-to-Market Strategy
A clear, staged GTM plan built for your stage — ICP definition, channel mix, and a 90-day execution roadmap your team can actually run.
- ICP & competitive landscape
- Channel prioritization matrix
- 90-day roadmap with milestones
- KPI framework & tracking dashboard
Content Marketing
Strategy, audit, and execution — a content engine built for organic growth and authority, not just filling a calendar.
- Content audit & gap analysis
- Editorial strategy & content calendar
- AI-supported content optimization
- Distribution & repurposing playbook
Product Positioning & Messaging
Cut through category noise with a differentiated narrative — from company-level positioning to product-level copy across every touchpoint.
- Positioning statement & narrative architecture
- Messaging house & persona-specific copy
- Website copy review & rewrite
- Sales enablement alignment
Founder Branding
Your company’s best acquisition channel is often you. I build a LinkedIn and thought-leadership presence that turns founder visibility into pipeline.
- Founder narrative & content pillars
- LinkedIn profile optimization
- Monthly content plan & ghostwriting
- Speaking & media pitching; award applications
Agile Partnerships & Hiring
Get the right external partners and internal hires in place, faster.
- Marketing role scoping & job descriptions
- Freelancer onboarding & brief development
- Candidate review & interview frameworks
- Agency evaluation & RFP process
Three ways to work together.
All engagements are in CAD, retainer-based, and require a minimum three-month commitment. I work with a small number of clients at a time — so you get real availability, not a timeslot.
Limited availability for new clients.
Strategic Advisory
~10 hours/week
BEST FOR
Founders who have someone executing in-house and need a senior strategic voice to guide them.
WHAT’S INCLUDED
- Weekly strategy session with founder and/or marketing lead
- Ongoing coaching of your in-house marketer or operator
- Attendance at leadership, exec, and board meetings as needed
- Quarterly marketing review and planning
- Async Slack access between sessions
- Positioning, messaging, and GTM guidance throughout
Embedded Execution
Up to 20 hours/week · Min. 3-month commitment
BEST FOR
Founders who need both the thinking and the doing, at least for the first few months.
WHAT’S INCLUDED
- Everything in Strategic Advisory, plus:
- Hands-on execution across content, campaigns, and brand
- Hiring support: role scoping, job descriptions, candidate review
- Agile partner onboarding — freelancers, agencies, and contractors
- Monthly performance reporting and KPI tracking
Project-Based
4–12 week delivery · Fixed scope & deliverable
A scoped engagement with a defined deliverable. No ongoing commitment. Ideal when you need something specific done — a GTM plan, a positioning overhaul, a content strategy, or a brand foundation — and want it done properly.
POPULAR PROJECTS
- Go-to-market strategy & quarterly roadmaps
- Product positioning & messaging guidelines
- Content marketing audit & editorial strategy
- Brand foundation: pyramid, voice, tone & messaging playbook
All retainer engagements begin with a complimentary 30-minute discovery call. Pricing available on request, once work is scoped.
Ready to talk?
I take on a limited number of new clients at a time. If you’re at a marketing inflection point, I’d love to hear what you’re building.